Lara Avsar is passionate about storytelling, a skill she developed during her childhood in Alabama where details of everyday southern life are made exciting through descriptive words, poetic lyrics, and powerful prose. She applies her “way with the word” to help her Square One clients find their voice and curate their life experiences in ways that captivate admissions committees.
In her life, Lara has applied to only two schools (Barnard College and Harvard Business School); she credits her 100% acceptance rate to her time spent introspecting and asking herself the right questions to ensure well-crafted, compelling applications. These days she asks her clients the right questions with the aim to give them similar odds with programs. Far from perfect, Lara embraces vulnerability and helps her clients feel immediately comfortable as she guides them in a supportive, but direct manner.
At Barnard, Lara was president of the student body and majored in Mathematics-Statistics and Middle Eastern Studies. Her professional background is in management consulting and entrepreneurship. Lara was a non-traditional HBS student (she took a year off between her first and second year to start her own business!) and believes in the power of a non-linear career (and life) journey.
Lara recently moved from New York City to Alabama and, on weekends, can generally be found doing yardwork outside her new house and attempting the New York Times crossword puzzle. Lara also spend much of her free time mentoring young women (as witnessed in her TEDx | Let’s stop the half-truths we tell young girls).